Grow Your Business

What is a franchise? All about franchising

Franchising is a very complex area, but if you do your research properly and as a consequence manage to find the right franchise for you, it can be very rewarding. Before however you start to look at franchise opportunities of interest, you need to initially understand what franchising is and if it is the right route into business for you.

Following our franchise guidelines as outlined in this section will help you to answer the important questions to ask when buying a franchise business such as “why buy a franchise?”, “I want to buy a franchise, where do I start?”, “What do you need to buy a franchise?” and “how much is it to buy a franchise”.

Our “buying a franchise advice section” will help you to answer these questions and many more. We will take you through each stage of the franchise decision making process, giving guidance and clarification where possible. As well as providing a comprehensive franchise guide, we, and other franchise experts, are also on hand to answer any questions you may have.

Let’s start at the beginning and ask the question, what is a franchise?

What is a franchise?

In simple terms, a “franchise” is an agreement between two parties which allows one party i.e. the franchisee, to market product or services using the trademark and operating methods of the other party i.e. the franchisor.

There are two types of franchise methods – business format franchising and product and trade name franchising.

Business Format Franchising

The most common method in the UK is Business Format Franchising. Using this method, when you buy a franchise, the franchisor grants you, the franchisee, the use of their logos and trademarks, as well as a turn-key system for doing business. This includes helping the franchisee with site selection, store layout and design, recruiting and training staff, marketing the business, preferred supplies contacts and more.

The franchisee in return has to pay an upfront franchise fee as well as ongoing royalties to the franchisor. The franchisor uses this money to help further develop the system through marketing, product and market research, and ongoing support.

There are many examples of business format franchising opportunities, including – food franchises, automotive franchises, estate agency franchises, retail franchises, recruitment franchises, children’s franchises, coffee franchises, pet franchises, fitness franchises to name a few.

Many of these are ideal franchises for women, many are home-based franchises, part-time franchises and mobile franchises, and not all required a high level of investment, some are considered low-cost franchises.

Product and Trade Name Franchising

The other franchise method is Product and Trade Name Franchising. This type of franchising does not involve royalty fees. The most important thing that the franchisor provides to someone buying a franchise in Product and Trade Name Franchising is the product. The franchisee is required to purchase the product or range of products exclusively from the franchisor. The franchisor also provides national marketing and advertising campaigns, logos and trademarks.

This type of franchising is mainly associated with industries such as petroleum, soft drink distribution and automotive.

Product and Trade Name Franchising has three distinctive characteristics:

The franchisee sells goods which are supplied by the franchisor or a person affiliated with the franchisor;
The franchisor helps the franchisee to secure accounts or, depending on the type of business, locations or sites for rack displays or vending machines.
Within 6 months of opening the business, the franchisee must pay the franchisor or a person affiliated with the franchisor
– See more at: http://www.whichfranchise.com/resources.cfm#sthash.EBkwHWBL.dpuf

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The Power of a Guarantee

A business requires many ingredients in order to be successful on a sustained basis. One such ingredient is the ability of the business to stand out from the crowd and is commonly referred to as its unique selling point.

The Unique selling point or USP can take many different forms but the offer of a compelling guarantee is a powerful example and that’s what we are going to concentrate on here.

What is a Guarantee?
A guarantee is the promise of a particular action, level of performance or value that is highly attractive to a business’s target market together with the offer of compensation (preferably specific and named) should the original promise not be delivered.

Find out Why the Offer of a Good Guarantee is So Important for Your Business →
Customer Comments
“Trinity Accountants are a very professional Accountancy Service, yet also speak ‘your’ language, making it so much easier to understand your accounts, they are also great communicators. I highly recommend them, especially after not having such good experiences in the past with other accountants, who I feel didn’t have the time or patience for their clients if they were struggling with understanding certain elements of the accounting system.”

(Angela, February 2015)

Read more customer comments →

Funny Finish

http://lowres.cartoonstock.com/health-beauty-gym-weight_loss_regine-pounds-guarantees-exercises-kmhn492_low.jpg

If you have any questions or would like to discuss how to create a powerful guarantee for your business with a Free 1 Hour Consultation, please contact Sam on 0800 954 2099 or complete our online form.

Kind Regards,
Samantha Kemp ACA (Partner)

The post A guarantee for your business appeared first on The Business Growth Show.

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Headz Up Business exhibited at 4 of The Business Growth Show events in 2011 and is looking forward to Exhibiting again in 2012. Towards the end of last year we were asked this question ‘Why do you exhibit as opposed to visiting The Business Growth Show?’ Prior to exhibiting at The Business Growth Show we had visited a few of the business events and so we had a pretty good answer to the question. We found the below benefits of exhibiting outweighed merely visiting The Business Growth Show and we would like to give you the Headz Up!

1. Positioning Your Branding: Exhibiting at an event can tell potential customers a great deal about your company and the positioning within your industry. If you are situated with the big boys then you instantly take on the persona of a big player.
2. Brand Trust: Let’s face it if you Exhibit then you are more likely to be considered a serious business player. There is a cost involved in exhibiting so to exhibit regularly your product can be perceived to be popular and indeed successful.
3. Building Your Database: Exhibiting is a great means of building a unique & purposeful database. The conversations had at your stand can be the most interesting insight to those attending. At busy events many delegates will wait for your attention, meetings are less awkward and you are in control.
4. New Ideas & Opportunities: Exhibiting allows new ideas to develop, collaborations on projects and meeting of individuals by chance you wouldn’t otherwise have met.
5. Managing your Time: The way we do business is changing. Exhibiting can be an ideal opportunity to invite a database otherwise gathering dust. Safe & perfect environments for inviting all your increasing Followers on Twitter, Facebook, LinkedIn & now Google +.
6. Visibility: So you have a fantastic online presence but to strengthen and grow there also needs to be a level of real visibility. Exhibitions can be ideal for those that work from home, have no actual offices or for those wanting to break into a region location outside their area.
7. Over other Forms: Over other forms of marketing such as advertising it allows feedback, questioning on your product/service. Decisions can be made pretty much on the day.
8. Generating Customers: And finally if you were to get in your car and visit the leads sitting on your database in a day, say even in a week exactly how many individuals, companies would you actually get to meet & talk too?

Apart from the obvious direct sales from exhibiting it’s also important to understand the additional intangible benefits from exhibiting at events. So if you are unsure as to whether you should exhibit or not to exhibit, we hope the above is helpful in your exhibition planning for 2012.

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For attention of the Editor Additional References:

Notes to Editors:

Headz Up Business, has gained a reputation for being instrumental in so many individual & business’s success through delivering Business Training , Business Networking & Business Conferences! Headz Up Training offers professional Business Training to Corporate, Public Sectors & Individuals. Amongst our current portfolio we provide result driven, relevant Social Media Training for Business. Headz Up Premier Networking events provides monthly events to support, stimulate business growth & positively promote you and your business. We are also notorious for our exclusive professional Women in business only Networking: Headz Up 4 Business Women Networking. In addition to the above, Headz Up Business is planning The first Social Media Conference: Midlands & The Women’s Conference: Midlands. With a line up of fantastic keynote speakers these events are going to be amazing experiences for all who attend.

: Register online and get a FREE Business Listing, Affiliate Opportunities, we also provide monthly competitions and give you the Headz Up on loads of discounts, special offers & deals. Become a Member and have the opportunity of featuring your products & services within our newsletter.*

Media contact and further details:

– Pushpa Alexander, Business Development: Headz Up Business,

Pushpa@headzupbusiness.co.uk

Tel: 07772 045850

www.headzupbusiness.co.uk

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